Do you have a facebook page for your company?
Many clients asked me if they should have a facebook page and why. A lot of lawyers don’t see the reason for being on facebook because they don’t believe their clients are on facebook. That’s quite surprising to me considering the huge number of people that are on facebook and divorce rate is 50%.
For me, the answer is quite simple. The best scenario is to have a facebook page for your firm and keep it current. The next best is to have a page and work to keep it current later, because this way you can at least secure a facebook page with a “vanity name” that you want instead of losing out on it.
You may ask what is a “vanity name?” The vanity name for Divorce Magazine’s facebook page is www.facebook.com/divorcemagazine. When we first started a facebook page, we were given a website address like this: www.facebook.com/3623998. (I just made up this string of numbers, because I don’t remember what that string of numbers was, but I am sure you get the point.) You will want to get a vanity name which people can remember. e.g. If your name is Jane Doe, you may want to get this vanity name before someone else takes it: www.facebook.com/janedoe. With a website address like that, when someone googles “Jane Doe”, this page may show up. Or better still if you are a family lawyer in New York, it would be great to get www.facebook.com/NYdivorcelawyer. With a name like that when someone searches divorce lawyer on facebook or on google, your page could show up.
I know it is not easy to keep up with social media, but it is a fact of life, it is here and many professionals and firms have taken advantage of it. And, if you built the facebook page properly by using the features available on facebook, you will have better results. Our company, Divorce Marketing Group charges only a few hundred dollars to set a facebook company page up, I consider that a great value. Of course, you can also learn to do it yourself. But it is not really worth it, if you are doing it for the first time… because likely it will be your last time. All the time and effort you spend learning how to do it once is simply not a good way of spending your time. (I have to assume that you don’t have a facebook page, if you are reading this blog post!)